商务英语精读第一册unit1

Unit 1 Essentials of Business

Pre-reading

( Lead-in )1 Do you know what is business ?

2 Are you interested in business ? Why or why not ?

3 What activities do you think can be labeled as business activities ?

4Have you ever been involved in any business activities before ? Describe it .

5What do you think is important for success in today’s business world ?

Background Information

Uncountable: the activities of making money by providing and selling goods ,or providing service.

Business

Countable: an organization (a company, shop , or factory that produces or sells

goods or provides a service .

Brainstorming : work with your group and think out as many words ,phrases or expressions as possible about business .

people or organizations engaged in business: company ,salesman , businessman ,manager places to conduct business activities : (super)market , hotel , bank ,restaurant ,stock exchange other terms frequently used in business operation: sell ,goods , profit ,order , buy ,customer takes time and energy ,motivation ,a bit of luck

getting and testing an idea

finding the right people and help

locating capital and credit

understanding and using technology

management and technical assistance

owner needs training and education

counseling and user-friendly assess to information

Text The Nature of Business

Structure of Reading One

The production of goods

Part1 business(para.1) Providing the financing

Merchandising

Providing services

Land :estate ,raw materials

Part2 four factors of Labor : use of mental of physical work

production (para.2-8) Capital : money ,equipment

Entrepreneurship—entrepreneur

Part3 business risk the profit

( para.9) the loss

Language and Culture Focus

Para1

1. finance: v. provide money for ( a project); fund 为（某计划）提供资金，提供款项

【例句】The scheme is partly financed by this company. 此计划部分是由这家公司资助的。

finance company ( or finance house ): company that lends money for hire-purchase

transactions 信贷公司，财务公司

the Ministry of Finance 财政部

the Minister of Finance 财政部部长

[相关词]financial adj. concerning money and finance 财务的，金融的，财政的

【例句】a financial magnate 金融巨头

financial circles 金融界

financial reports 会计报告

2. stock: n. [C usu pl] a portion of capital of a business company held by an investor, share股份

[相关词]stockholder/ shareholder股东

stockbroker n. person who buys or sells stocks and shares for clients

证券经纪人；股票经纪人

stock exchange n. place where stocks and shares are publicly bought and sold

股票交易所；证券交易所

3. insurance: n. guarantee of compensation for loss, damage, sickness, etc. in return for regular

payment 保险

【例句】an insurance against theft/ fire 盗窃保险/火险

personal insurance人身保险

4. secure: v.

1）to make sure of getting sth. 获得

【例句】He’s lucky to have secured himself such a good job. 他能找到这么好的工作是幸福。2）make safe 使安全，防护，保卫（常与against, from , to 连用）

【例句】By strengthening the river banks the city secured itself against flood.

由于加固河堤，该城可以免遭水灾。

Para.3

5. estate: n.

1) a large area of land developed for a specific purpose, e.g. for houses or factories 做某种用

途的地区

【例句】a housing/ trading estate 住宅区/商业区

an industrial estate 工业区

2) area of land, esp. in the country 地产，（尤指）庄园

【例句】He owns a large estate in Scotland.他在苏格兰有大量地产。

3) all the money and property that a person owns , esp. that which is left at death

个人财产，（尤指）遗产

【例句】Her estate was divided among her four children. 她的遗产分给了她的四个子女。6. yield: v.

1) to give, produce, bear, etc. 生产，出产，生长出，结出

【例句】The tree has yielded a lot of apples this year. 这棵树今年结了很多苹果。

This land yields abundantly.这块地收成很好。

2) give up, surrender 让步，让与，放弃，屈服，投降

【例句】He yielded all his possessions to the state.他把自己的所有财产都转让给了国家。

7 be extracted from: to take sth. from sth. else 从……中提取

【例句】Oil can be extracted from olive. 油可自橄榄中榨取。

A miner extracts gold from earth.矿工从泥土里提取黄金。

Some sentences are extracted from grammar books. 一些句子可从语法书中摘取He was yielding to public pressure.他屈服于舆论的压力.

Para.4

8distribute:vt.

1) give or send out 分配，分发，配给（常与to, among 连用）

【例句】distribute the books to the students 给学生分发书本

2) spread out, scatter 分布，散步，散开（常与over连用）

【例句】Our shops are distributed all over the city. 我们的商店遍布在城市的各个地方。3) give out or deliver 分送，运送

【例句】The man had thirty parcels to be distributed at houses all over the town.

这个人有30个包裹要分送全镇各家。

[相关词] distribution n. the act of distributing分配，分发

distributive adj. of or having to do with distribution分配的，分布

9. accomplish:v. to succeed in doing 完成

【例句】He accomplished his purpose. 他达到了他的目的。

[相关词]accomplished adj.完成的，达到的

【例句】an accomplished fact 已成的事实

[相关词]accomplishment n.实行，完成，达到,成绩，成就

Para.5

10. process: v.

1) to perform operation on (sth.) in computer (用计算机处理)

【例句】data processing equipment数据处理设备

2) a continued set of actions performed intentionally in order to reach some results 步骤，程序，

过程

【例句】Unloading the cargo was a slow process. 卸货是个缓慢的过程。

in the process 在进行中

11. conduct:

v. 1) manage, direct, carry on 经营，管理，指挥

【例句】The oldest son conducts the family’s business. 由长子掌管家里的日常事务。

2) behave oneself 行为，举止

【例句】He conducted himself honestly. 他为人诚恳。

3) lead or guide 指导，引导

【例句】The curator conducted the visitors round the museum.

馆长领着游客们在博物馆各处参观。

n. 1) moral behavior 行为，品行

【例句】His conduct in school is excellent. 他在学校的品行是极好的。

2) manner of directing or managing affairs. 执导，管理

【例句】under the conduct of 在…的引导下

His conduct of the business was very successful. 他的商业经营十分成功。Para.6

12 refer to:

1) mention, speak of , be directed towards 提及`，谈到，指

【例句】He doesn’t like anyone referring to his wooden leg.

他不喜欢任何人提及他那条木制的假腿。

The new law doesn’t refer to land used for farming. 这条新法令并非指农用土地。

2)look for information or help参考，引用，查询，查阅

【例句】If I’m not sure how to spell a word, I refer to a dictionary.

若拿不准一个单词的拼法，我便查阅词典。

Para.7

Entrepreneurship : It is a frequently used concept in English speaking countries ,but it is difficult to define and translate . It generally refers to a management concept characterized by development and renovation and the ability to implement this concept in marketing .(它指的是一种发展的，革新的理念，以及将这种观念贯彻在市场中的能力。)

Successful entrepreneurs have an unshakable belief in themselves and in their ideas . They have drives , and can always bounce back after frustrations .That is no matter what goes wrong , they can get up and try again .企业家素质

Para.8

13. initiate: v.

1) start (sth.) working 创始，发起

【例句】This year we shall initiate a series of free concerts.

今年我们将发起一系列的免费音乐会。

They initiated certain reforms. 他们创始了某些改革。

2) introduce (someone) into a club, group esp. with a special ceremony 以正式方式介绍加入

【例句】We were initiated into a sports club by one of the members.

一位老会员以正式仪式介绍我们加入体育运动俱乐部。

[相关词] initiation n.创始，开始

initiative adj.主动的，起始的，初步的

14.innovative: adj.make changes, bring in sth. new or new ways of doing things革新，变革：（常

与on, upon 或in连用）

[相关词] innovation n.改革，革新

innovational adj.革新的，富有革新精神的

innovative, innovatory adj.tending to innovate, characterized by innovation 革新

的，创新的，富于革新精神的

innovator n..革新者，创新者

【例句】innovative behavior革新的行动

Inventors are innovative people. 发明者都是富于革新精神的人。

innovate in techniques 在工艺上革新

innovate upon religious forms革新宗教形式

These are innovations in methods of teaching. 这些都是教学方法上的改革。

15 decide on: consider and come to a conclusion; make up one’s mind 做出决定（选定某物）【例句】After seeing so many candidates we have decided on this one.

我们见了所有的候选人，决定选这位。

decide against: 决定反对…，做出不利于…的决定

decide against changing the job 决定不改变工作

。

Word Study

1. risk

基本用法

n.1) a danger (of) sth. that may have a (stated) bad result 风险，危险性：

【例句】There is a risk.有很大危险性。

The business was insured against the risk of failure. 那家企业投保以防破产的风险。

2) a danger 危险：

Fishermen face a lot of risks in their daily lives.渔民在日常生活中面临着很多危险。

3)（stated）danger , a person or thing that is a (stated) danger for the insurance

(某种)险；被保人，被保物：

【例句】fire risk火险

He is a good risk. 他是个条件好的被保对象。

vt.1) place in danger 下赌注：

【例句】He risked his fame.他以他的名声作赌

2) take the chance of 冒……的危险：

【例句】He risked his life for honor’s sake.他为了名誉而甘冒生命危险。

相关搭配：

at all risks无论冒多大风险

at risk 在危险中

at the risk of 冒着…的危险

相关词

risky adj. dangerous 危险的

2. perform

基本用法

vt. 1) do, accomplish, carry out (a place of work) 做；完成；实行：（比do, carry out 正式）【例句】The doctor performed a difficult operation. 那位医生做了一个复杂的手术。

2) fulfill(a promise, order, etc.) 履行，执行（允诺，命令）

【例句】He performed his duty faithfully. 他忠实地履行了他的职责。

3) direct or go though the form and actions of (a ceremony) 指挥或举行（仪式）

【例句】The ceremony was performed on April fifteenth. 四月十五举行仪式。

vi. 1) of machines work (in the proper or intended way) (机器) 操作

【例句】Is that new car fulfilling well ? 那辆新车好开吗?

2) (of people) carry out a particular activity, esp. well and with great skill (人)表现

【例句】He performs well under pressure. 在艰难情况下他表现得很坚强。

相关词

performance n..

1) the action of performing sth. 执行，履行，实现

2) the action or an act of performing 表演，演出

3) the ability to do sth. 性能，能力

performer n. a person (or thing) that performs, esp. an actor, musician表演者

3. replace

基本用法

vt. 1) put sth. in its former or proper place again 放回

【例句】He replaced the book on the shelf. 他把书放回架上。

2) pay back 送还

【例句】Has he replaced the borrowed money? 他借的钱还了没有？

3) take the place of 代替，取代

【例句】Can anything replace a mother’s love and care? 有什么东西能取代母爱和关怀吗？

Horses have been replaced by cars. 马已被汽车所代替？

相关词

replacement n.代替，替换

4. limit

基本用法

n. 1). the farthest point or place, boundary 界限，界线，边界

【例句】Yao Ming’s fame passed beyond the limits of China. 姚明的名声超越了中国的国界。

2). the largest (or smallest ) extent 限度，范围，极限

【例句】His energy seems to have no limits. 他的精力似乎无限。

3). restriction 限制，限定

【例句】Is there a speed limit on that throughway? 那条快车道限定车速吗？

vt. keep below or at a certain point or amount 限定，限制

【例句】Our holidays are limited to two weeks a year. 我们的假期被限定为一年两周。

相关搭配：

limit sth. /sb. to 限定于

【例句】I’ll limit myself to the discussion of this topic. 我将只限于讨论这个题目。

within the limits of 在…的范围内

without limits无限制的，无限的

reach the limit of one’s resources 山穷水尽

相关词

limitation n. an act of limiting 限度，极限，范围

limited adj. having a limit, narrow 有限的，限定的，狭窄的

limitless adj. without limit or end无限的，无止境的

5. share

基本用法

n. 1) one of the parts of sth. that is divided among several people, etc. 一份，份儿。份额

【例句】Everybody ought to have his proper share.每个人都应得到他应得的一份。

His company now commands a larger share of trade in the European market.

现在他的公司在欧洲市场的贸易中占很大的份额。

2).one of the equal parts into which the capital of a business firm is divided 股，股份

【例句】The company was formed with 3000 shares.该公司由3000 股组成。

v. have a share with sb. else 分享，分担，共享，共用

【例句】They share their joys and sorrows. 他们同甘共苦。

Everyone in the house shares the bathroom. 住在这所房子里的人共用这间浴室。相关搭配：

have/take a/ one’s share in 分担，参加

on/upon shares 共负盈亏，同甘共苦

Exercises :

1 Finish the exercises on page 8-11

2 Role Play : An Interview with a Business Tycoon—work in pairs

Suppose you are a self-made business tycoon and now you are taking a TV interview in the “People in Business ” program . Think about the questions raised by the presenter carefully and provide your answers .

新编商务英语精读1课后习题答案(unit6

Key (练习答案) Unit 6 Jewelry Reading I Exercise II 1. c 2. c 3. b 4. d 5. d III 1. accumulate 2. brilliant 3. choosy 4. malicious 5. bachelor 6. destined 7. odd 8. communion 9. intuition 10. fulfill IV 1. infect 2. was destined 3. joke about 4. to do with 5. takes her time 6. were to 7. in his stead 8. edge to her voice 9. fell apart 10. won’t be cut out for V 1. shortly 2. It’s very odd 3. choosy 4. in my stead 5. in communion with 6. be destined never to see each other again VI 1.revel 1) vt. to make known (something previously secret or unknown)揭示；揭露；泄露 e.g. The investigation has revealed some serious faults in the system. 2) vt. to show or allow sth. to be seen 展现;显露出 e.g. The curtains opened, to reveal a darkened stage. [相关词] revealing adj. allowing parts to be seen which are usually kept covered 暴露的；裸露的 e.g. a very revealing dress revelation n. the making known of some secret 展示；揭露；显露 e.g. The revelation of his scandalous past led to his resignation. revelations n. (宗教)启示录 [相关搭配] reveal a scandal 揭露丑闻 reveal the inside story (of) 揭开内幕 reveal a secret 揭开秘密 reveal the objective laws 揭示客观规律 a. Her biography revealed that she was not as rich as everyone thought. b. A joke can be very revealing of what someone’s really thinking. c. He still did not reveal what he felt about me. 2. accumulate vi./ vt. to collect or grow into a mass积累；积聚 e.g. A thick layer of dust had accumulated in the room. He gradually accumulated an impressive collection of paintings. He accumulated wealth through illegal means. 他以非法手段敛财。 [相关搭配] accumulated profit 累积利润 accumulated reserve 积累储备

商务英语精读翻译

精读翻译 1. 经理先生，明天我可以不来上班吗？我母亲要来看我 Mr. Manager, may I take a day off tomorrow? My mother is coming to see me. 2. 警察悬赏捉拿抢劫银行罪犯的线索 The police offered a reward for clues about the bank robbers. 3. 上周我生病时，她主动提出来帮助我照顾孩子。 When I was ill last week, she offered to look after my child. 4. 除了厨房以外，这套公寓应该说是非常令人满意的了 Except for the kitchen, the flat is very satisfactory. 5. 她去年被提升为部门经理。 She was promoted to branch manager last year. 6. 人人都累极了，只有约翰没事。 Everyone was exhausted except John. 7. 谁在经营这家公司？ Who's running this company? 8. 他伸手到口袋里去拿钱包。 He reached into his pocket for the wallet 1.我想在镇上买幢房子，但现在买不起 I want to buy a house in town, but can't afford it now. 2.今年生意很好，我们可以买一辆新汽车了。 We can afford a new car this year because of good business/thanks to good business. 3.他把房子照料得很好，每两年粉刷一次 He took good care of the house and painted it every second year/every other year/once in two years 4.她每隔三天回家一次，帮母亲打扫房间。 She went home to help mother to clean the rooms every fourth day/every four days/once in four days. 5.他把家具搬进了另一个房间。 He moved the furniture into another room. 6.他们不喜欢住在这个地区，所以想搬到别处去。 They don't like this place, and have decided to move house to another residential area. 7.李明和其他四位同学合住一个房间。 Li Ming shares the dormitory with four other students. 8.他们俩合买了一台电视机。 They shared the payment for a TV. 1.对不起，我们不招聘学生。 I'm afraid that the position is not open to students. 2.前两天我突然看到一封法国的来信。 I came across a letter from France the other day. 3.他把手放在胸口，显得十分诚恳。 He put his hand on his chest as if to show sincerity. 4.我已经填好了申请表 I've filled in the application form. 5.她身上穿了件外套。

《新编商务英语精读》实践教学大纲

《新编商务英语精读》实践教学大纲 概论【具体教学内容】【教学目的要求】【实践内容】 概论 《新编商务英语精读》是一套将培养英语语言能力与学习商务知识相结合的新教材。加强实践练习，对于消化课文、使用词汇、训练口语和实战模拟，具有重要意义；是扩大学生商务英语词汇量、提高学生商务英语的听、说、读、写水平以及能够把所学知识运用于各种日常交际活动和商务活动的必要途径。 实践教学大纲名称：《新编商务英语精读》 学时与学分：电子商务和市场营销专业，18 / 36学时，1 / 2学分； 应用英语专业，64 / 128学时，4 / 8学分。 先修课程和实践内容：大学英语、综合英语、英语视听说 实践教学目标：通过本课程的学习，加强听、说、读、写等方面的训练，熟悉商务英语基本技能，接触真实语言材料，了解各种商务活动场景，积累相关的商务知识，系统掌握商务英语的基本词汇，提高商务英语语言水平和使用能力，实现毕业后在生活和对外商贸活动中进行正确的英语表达。 适用学科专业：电子商务、市场营销、应用英语 实践场地和器材：网络教室、下载视频资料、课本习题 教材及参考资料： 1、《新编商务英语精读》，（学生用书）张逸主编，高等教育出版社，2004年， ISBN7-04-015856-6。 2、《新编商务英语精读2》，（学生用书）张逸主编，高等教育出版社，2005年，

ISBN978-7-04-016242-4。 3、Lanwood.《新编剑桥商务英语》（第二版学生用书）及练习册（中级）经济科技出 版社 4、《新视野商务英语》外语教学与研究出版社 考核方式：考查，是平时成绩（50%）的重要参考内容。学生平时的出勤率（约占10%），平时作业情况（约占20%）课堂表现情况（约占20%）。 【具体教学内容】

商务英语精读句子翻译

U1 1. 飞机乘务员应对所有旅客的安全负责。be responsible for The crew of an airliner should be responsible for the safety of all the passengers. 2. 请尽快把这些英文报纸和杂志分送给每位订阅者。distribute to Please distribute these English newspapers and magazines to every subscriber as soon as possible. 3. 学院决定举办系列讲座,商务英语专业的学生必须出席。decide on The college has decided on a lecture series and Business English majors must be present. 4. 若需进一步的补充解释,请参阅教师参考书第58页。refer to For additional explanation, please refer to page 58 of the teacher’s reference book. 5. 大多数人都会关注与自己有关的事。relate to Most people will be interested in what relates to themselves. 6. 最近,下海经商的人越来越多。go into business Recently, more and more people have gone into business. 一个大批量出售货物的商人被称作批发商。in bulk 7. A businessman who sells goods in bulk is called a wholesaler. 8. 据报道,目前工资水平在某种程度上仍稍稍领先于物价水平。to a certain extent, ahead of It’s reported that nowadays wages are, to a certain extent, still one step ahead U2 1. 总经理将重要文件分发给部门经理。hand out The general manager handed out the important documents to the department managers. 2. 欺骗顾客和逃税构成了他们那个时期的商业政策。make up Cheating customers and evading taxes made up their business policy in those days. 3. 在英语中,数学可以简称作maths或math。for short Mathematics can be called maths or math for short in English. 4. 这座城市被认为是此经济合作区的龙头。be known as This city is known as leading the economic cooperative zone. 5. 虽然这对夫妇对所要买的家具的价格没有异议,但对式样意见不一。agree on Although the couple agreed on the price of the furniture they wanted to buy, they disagreed about the style. 6. 我上个月买了台笔记本电脑,不过花了大价钱。at a price I bought a laptop last month but only at a price. 7. 一个大a批量出售货物的商人被称作批发商。pay for The parents work hard to pay for their children’s tuition. 8. 你的不诚实是我最终与你断绝往来的原因。in the end Your dishonesty was the reason why I had to break off our relationship in the end. 9. 他叔父决意在乡下定居, 而不住在城里。choose to

商务英语精读句子翻译58598

Unit 1 翻译： 1、这位网络销售主管调查研究后开始实行自己的计划。(put ... into practice) The network sales executive began to put his plans into practice after research and investigation. 2、由于母亲没有养老金，姐妹俩每人每月出资500 美元赡养她。(contribute ... to) Because their mother didn't have her pension, the two sisters each contributed $500 a month to support her. 3、杰姆大叔认为市价上涨，他就可以赚到一笔钱。(cash in) Uncle Jim thought that a rise in the market would enable him to cash in. 4、罗宾逊奋斗多年，先后当过会计、代理商和项目经理。(in turn) For years Robinson struggled hard, working in turn as an accountant, an agent, and a project manager. 5、昨天，博物馆中一幅价值50万美元的绘画被盗窃。(worth of) Yesterday, a $500,000 worth of painting was stolen from the museum. 6、参加华交会的客商从全国各地纷至沓来。（roll in） The businessmen who came to take part in the East China Fair rolled in from all parts of the country. 7、他们很自然地把这件事与促销计划联系在一起。(associate ... with) They naturally associated the matter with the promotional plan. 8、这本书着重具体分析该规划的可行性(feasibility)。(focus on) The book focuses on concrete analysis of the feasibility of the program. 9、引进先进的技术以后，我们现在每月可生产20台机器。(put out) After introducing advanced technology, we can put out 20 machines every month now. 10、获得奖学金的学生占我校学生总数将近五分之三。(account for) Scholarship students account for nearly three fifths of the whole enrollment in our college. Unit 2 1、近来他们生意很糟糕,不久就得歇业。(close down) They will have to close down soon because business has been bad recently. 2、我们打字纸快用完了,让秘书尽快去买一些。(run out of) We are running out of typing paper, so let the secretary buy some as soon as possible. 3、该文化发展委员会是由来自全国8所大学的10位著名专家组成的。(consist of) The committee for cultural development consists of 10 famous experts from 8 universities of the country. 4、如果邮包未经保险(insure),邮局对其受损不负责任。(be liable for) The Post Office is not liable for damage to a parcel by mail if it is not insured. 5、这家超市由于经营不善而陷入债务。(go into debt) The supermarket goes into debt due to bad management.

现代商务英语综合教程第一册Chapter 1

Unit 1 Business Introduction Background case Warm-up questions 1.What accounts for Donald Trump’s business success? 2.What can business bring about? 3.Please illustrate “attitude is sometimes everything” with Donald Trump’s case. Background Information Donald J. Trump is a graduate of the Wharton School of Finance and started his business career in an office he shared with his father. In August of 2006, Mr. Trump was voted by BusinessWeek magazine as “the world’s most competitive businessperson.” In New York City, the Trump signature is synonymous with the most prestigious of addresses, among them the world-renowned Fifth Avenue skyscraper, Trump Tower, the Trump International Hotel & Tower, voted the best U.S. Hotel by Conde Nast Traveler, Trump World Tower at the United Nations Plaza, 40 Wall Street, and Trump Park Avenue. In a departure from his real estate acquisitions, Mr. Trump and the NBC Television Network are partners in the ownership and broadcast rights for the three largest beauty competitions in the world: the Miss Universe, Miss USA and Miss Teen USA Pageants. He is also the star and executive producer of the hit television series, “The Apprentice,” which has received national and worldwide attention. In the summer of 2004, his radio program on Clear Channel made its debut and broke all syndication records. Mr. Trump has authored seven books, all of which became bestsellers. Trump Magazine was launched in 2004, Trump University Online in 2005, and the Donald J. Trump licensing program. In 2006, https://www.sodocs.net/doc/c510564833.html,, an online travel agency, made its debut, as did Trump Productions in Los Angeles. Eleven Questions With Donald Trump 1.Question: If you, Bill Gates, Steve Jobs, Herb Kelleher and Larry Ellison got marooned on a desert island, who would end up running the place and who would end up as dinner? Answer: We would find a way to order in and have a productive meeting at the same time. 2.Question: How long would Larry and Sergei, the co-founders of Google, last on your show? Answer: That would depend on whether they were good team players and if they had an original idea or two.

教案-商务英语阅读-Unit 1- 叶兴国

Unit 1 Teaching Objectives: 1. To introduce the teaching contents and teaching plan; 2. To have a general idea of the New International Style of Management; 3. To be clear about the three main questions of business English reading; 4. To learn how to read business English passages effectively; 5. To learn to recognize and use some of the related words and expressions. Focuses: 1. To have a general idea of the New International Style of Management. 2. To learn how to read business English passages effectively. Difficulties: 1. How to read business English passages effectively. 2. How to remember business English words and expressions ASAP. Teaching Time:2 periods. Teaching Procedures: Part I Pre-reading Questions It can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive Reading In this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually. 1. Read Text A The New International Style of Management and do exercises; 2. Read Text B New Thinking for successful Entrepreneurs and do exercises; 3. Analyze the language points in the texts; 4. Check the answers to Exercises. Part III Reading Skills: Introduce the Basic Information about Business English Reading. Use three questions to lead students to deal with this part: 1. Why should we do Business English Reading? 2. What does Business English Reading mainly deal with? 3. How can we do the Business English Reading effectively? If students can not answer the questions, ask them to read through the passages in Reading Skill to get the details of how to do Business English Reading. Part IV Supplementary Reading: New Thinking for a New Financial Order For this part, ask students to finish it by reading first and summarizing it with no more than 50 words. Part V Test Yourself For this part, ask students to finish it by themselves. Questions for Discussion and Reflection: 1. Do you want to be a member of these multinational companies? Why? 2. What are the differences between these multinational companies and the local companies in China? Assignment: 1. Review Unit 1, to remember the contents learned. 2. Preview Unit 2, to find difficult points. References: 《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》

10级商务英语精读3

one that is closest in meaning to the 1. Living on an isolated farm, they do not see anybody for weeks on end. D. endlessly D. announced D. become excited D. refused I’ll not stand in why you didn’t try for a university D. I feel pity 8. Jack came to the party with a young woman, whom I assumed to be his girl friend. D. granted D. frightened D. went away from me D. particular about “Yes” or “No”. A. to continue B. to start C. to hold up D. to stir up 14. Our time is running out and I think we ought to say something about the ending of the novel. A. We have enough time B. We have almost used up our time C. We haven’t enough time D. Our time is limited 15. These courses, if properly conducted, will stimulate the minds of the students. A. refresh B. renew C. excite D. encourage Ⅱ. Complete each of the following sentences with a word or phrase chosen from the list below. Change the form if necessary: 10’ prescribed, communicative, stand in the way of, catch his breath, complain, turn…against, risk, variety, present, once in a while 1. For my own part, everything is O.K. I have nothing to ________ of. 2. It was very clever of her to _______ his argument ________ himself. 3. The tired traveler stopped to _________ and make sure of his directions. 4. Yunnan Province, in southwest China, has a ________ of ethnic minority groups (少数民族). 5. Most of the evenings we watch TV at home, but _________ we go to a concert. 6. For a time she looked sad and talked little, but recently has become cheerful and ________. 7. “Your ________ at the meeting will be a great support to our cause,” says the cable. 8. Mr. Price ________ defeat in running against Mr. Johnson in the last election. 9. Nothing can _________ the Chinese people in their resolve to modernize their country. 10. After a careful examination, the doctor ________ a new medicine and a three-day rest for her. Ⅲ. Reading comprehension: 20’ (A) Baths and bathing have long been considered of medical importance to man. In Greece there are the ruins (遗迹) of a bathtub (浴缸) and water system built over 3,000 years ago. The Romans had warm public baths. In some as many as 3,000 persons could bathe at the same time. Treating disease by bathing has been popular for centuries. Modern medical bathing or hydrotherapy (水治疗法) , first became popular in Europe and by the late 1700’s also became popular in the United States. For many years frequent bathing was believed to be bad for one’s health. Ordinary bathing just to be clean was avoided and perfume was often used to cover up body smells! By the 1770’s doctors began to say that soap and water were good for health. They believed that it was good for people to be cleaned. Slowly people began to bathe more frequently. During the Victorian Age of the late 19th century, taking a bath on Saturday night

商务英语精读A卷

商务英语精读试卷 I．Choose the best answer from A, B, C or D. (20 points) 1. Multinational companies usually have ______ in different countries. A. parent companies B. subsidiaries C. factories D. subsidies 2. One aim of companies which sell goods or services is to increase their market ______ . A. occupation B. percentage C. share D. offer 3. In order to improve their services to customers, banks need to become more ______ . A. customer – oriented B. profitable C. aggressive D. efficient 4. Having only ______ in different countries gives global companies more flexibility to move their manufacturing activities from one country to another. A. subsidiaries B. assembly lines C. research centers D. assembly operations 5. Cultural differences are one of the potential ______ of international mergers. A. threats B. pitfalls C. attractions D. advantages 6. Most countries give foreign companies ______ to attract new investment. A. tariff reduction B. important tariffs C. tax incentives D. share ownership 7. Companies that handle all aspects of their business internationally, such as the big oil companies, are known as ______ companies. A. multinational B. important tariffs C. merged D. vertically – integrated 8. The movement of money into and out of a company is known as ______ . A. annual turnover B. profit margin C. cash flow D. bank charges 9. All mergers aim to create ______ for the two companies' shareholders. A. added value B. overheads reduction C. economies of scale D. tax benefits 10. The Lenovo computer company has always been ______ and different in the design and technology of its PCs.

商务英语阅读教学浅论

商务英语阅读教学浅论 " 论文关键词：英语阅读；商务英语；教学 论文摘要：英语阅读是语言教学中的重要活动，阅读教学开展的成功与否很大程度上影响着综合运用英语的能力。商务英语阅读更是如此。商务英语阅读是一种特殊的阅读，它不仅是基础英语阅读的延伸，更是商务知识的获取过程。 商务英语阅读教学，一是阅读教学，即教师指导学生掌握各种阅读技能，从而逐步提高理解能力和阅读速度，在增进语感的基础上提高实际运用语言的能力；二是商务知识教学，即以语言为载体，以阅读为手段，把核心的商务内容放在其中，通过引导学生阅读商务文体的语篇实现其对商务知识的掌握，以满足未来就业的需求和社会发展的需要。 一、从制约因素来看商务英语教学 （一）阅读方法不当 1、有声阅读。在课堂中往往有学生不自觉地在阅读过程中发出声音，

结果导致阅读速度很慢，而且“读”往往把学生的部分注意力转移到了读音等其他方面，影响阅读的有效性。 2、追求逐字逐句的理解。很多学生都在阅读过程中要求自己对每个字句的意思都能有清楚的理解，其结果往往不但影响阅读速度和效率，更增强自己的挫折感，不利于以后阅读的开展。 3、经常回读课文。不少学生经常在阅读过程中，不断反复的回视上文，导致信息输入的不连贯和混乱，常常影响对文章整体意思的理解。（二）词汇量制约 商务英语阅读区别于普通阅读的是：在商务英语阅读的过程中，往往会出现较多的经贸等方面专业术语或半专业术语，，一些普通阅读中的核心词意思也可能会发生改变或者语篇中会出现一些日常生活不常用的专业术语，这使的很多学生方寸大乱，不知道该怎么阅读。（三）相关专业知识的匮乏 在给出专业术语和其他生词注解的情况下，学生仍然读不好；而对一篇包含较简单、接近生活的商务内容的文章，即使里面有一些术语或其他生词，学生也能理解得较好。可见学生阅读能力低还牵扯到了背景知识问题，即相关专业知识的问题。 二、从教学方法上探讨商务英语阅读教学 从众多问题的暴露中不难看出，商务英语阅读需要从阅读方法和阅读内容上双管齐下。以下是笔者在探究性实践基础上，总结所得到的

教案-商务英语阅读-Unit 13-叶兴国

Unit 13 Teaching Objectives: 1. To remember and use new words and expressions; 2. To learn how to deal with marriage frictions; 3. To learn what is the difference between work with your head and work with your heart; 4. To deal with the language points in Text A and Text B. Focuses: 1. To learn how to deal with marriage frictions; 2. To learn what is the difference between work with your head and work with your heart; Difficulties: What is the difference between work with your head and work with your heart ? Teaching Time:2 periods. Teaching Procedures: Part I Pre-reading Questions It can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive Reading In this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually. Text A Married, with Money a. Let the students skim and scan Text A as quickly as possible to get the answers to Exercises I ⅈ b. then Check the answers to Exercises I ⅈ c. Analyze the language points in the text: 1. The husband wanted her to incorporate to reduce their income, thereby allowing the son to qualify for more aid. 丈夫要她把公司与别家合并以减少收入，这样一来就可让儿子有资格获得更多的经济援助。 2. get bogged down with: 由于……而陷入困境。如：You must not get bogged down with details. 你不 必纠缠于细节之中。 3. Think big and put it in buckets. 做大规划，并把你的梦想分门别类。 4. talk-show host: 访谈节目主持人。访谈节目是一档电视或广播节目，在该节目中，某些名人参加 讨论或被采访，并且经常会回答观众或听众提出的问题。 f. Assign Exercises II and III as their homework. Text B Positive Thinkers a. Several minutes for students to use some basic reading skills to read the text only once, then ask them to do Exercise I; b. Check the answers to Exercise I; c. Point out some language points: 1. Panda Express: “熊猫快餐”是著名的中式快餐连锁店，分店遍布美国各州。 2. After all, it’s hard to eat Chinese food while driving down the freeway. 毕竟在高速公路上开车时很 难享用中餐。 3. They also share a leadership philosophy that flies in the face of conventional management strategy. 他 们还在某一与传统经营策略背道而驰的领导哲学上取得共识。 fly in the face of: 敢于违抗，悍然不顾。如：Anyone who is tempted to fly in the face of discretion had better think twice. 任何想轻举妄动的人都要三思而行。