【优质】商务英语的高级必备口语资料-范文模板 (2页)
【优质】商务英语的高级必备口语资料-范文模板
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商务英语的高级必备口语资料
1. How to select a suitable agency to handle a company’s advertising
A: three points should be considered in order to select a
suitable agency. First, the selected agency should be familiar with the character of the products which the company wants to advertise so that the best features of the advertised products of the company can be demonstrated by the advertisement. Second, the agency should have profound knowledge in designing producing and publishing
advertisement which is not only a kind of art but also an important marketing method. Third, the selected agency should have the strong ability to combine the aesthetic presented by the advertisement with the need of the company to promote products.
2. How to decide whether to float a company on the stock market
A: we should check the policy concerning listing a company onto the stock market. Different stock exchanges have different policies and requirements. We should check these policies or requirements to see that if our company meets the demand so as to be listed on the stock market. For example according to the policy of many SEs, the total capital of a company should meet a certain level before it can be listed. Besides, its after-tax profits should also reach a certain level. So check these policies to see if our company is qualified to be listed onto the stock market. Second, we should understand and are willing to take the responsibilities that a listing company has to bear such as disclosure director’s duty all kinds of expenses tax
and so on.
3. The importance to a company of offering its products on the world-wild web
A: first offering your products on the internet is in itself a new and very effective means of advertising which you can make use of. People at very corner of the world with the access to the Internet
BEC高级口语素材
BEC高级口语素材——美国商业跨文化交流 Lesson Three ·Cross-Cultural Communication in US Business ·美国商业跨文化交流 Part I Objectives 2Six Fundamental Patterns of Cultural Differences ·中西文化差异的6种基本模式 2 A general view of corporate culture ·公司文化概要 2Decoding body-language ofNorth America ·破解北美通用肢体语言 Part II The How-Tos Identify the Differences ：Six Fundamental Patterns of Cultural Differences 了解不同：中西文化差异的六种基本模式 1.Different Communication Styles 不同的交流风格 The way people communicate varies widely between, and even within, cultures. One aspect of communication style is language usage. Across cultures, some words and phrases are used in different ways. For example, even in countries that share the English language, the meaning of "yes" varies from "maybe, I'll consider it" to "definitely so," with many shades in between. Another major aspect of communication style is the degree of importance given to non-verbal communication. Non-verbal communication includes not only facial expressions and gestures; it also involves seating arrangements, personal distance, and sense of time. In addition, different norms regarding the appropriate degree of assertiveness in communicating can add to cultural misunderstandings. For instance, some white Americans typically consider raised voices to be a sign that a fight has begun, while some Asian, African, Jewish and Italian Americans often feel that an increase in volume is a sign of an exciting conversation among friends. Thus, some white Americans may react with greater alarm to a loud discussion than would members of some American ethnic or non-white racial groups. 2.Different Attitudes Toward Conflict 对待冲突的不同看法 Some cultures view conflict as a positive thing, while others view it as something to be avoided. In the U.S., conflict is not usually desirable; but people often are encouraged to deal directly with conflicts that do arise. In fact, face-to-face meetings customarily are recommended as the way to work through whatever problems exist. In contrast, in many Eastern countries, open conflict is experienced as embarrassing or demeaning; as a rule, differences are best worked out quietly. A written exchange might be the favored means to address the conflict. 3.Different Approaches to Completing Tasks 对待完成任务的不同方法 From culture to culture, there are different ways that people move toward completing tasks. Some reasons include different access to resources, different judgments of the rewards associated with task completion, different notions of time, and varied ideas about how relationship-building and task-oriented work should go together. When it comes to working together effectively on a task, cultures differ with respect to the
商务英语口试常见话题
In this part each candidate’s task is to choose one topic from a set of three, and to talk about it for one minute. Candidates have one minute in which to prepare and should use this time to make brief notes. The other candidate listens to the talk and is invited to ask one or two questions at the end. Candidates may make notes while listening to their partner. Each candidate is given a different set of three tasks from which to choose. General procedure A choice of three different topics One minute preparation while making notes A/B starts with the other listening---one minute Question asked 1. Customer relation: the importance of offering incentives to customers Offering incentives to customers can help you to strengthen your customer base and enhance customer loyalty. If you offer incentives such as vouchers, complementary tickets, miles, gifts in the promotion or sales, you will attractive more customers and get them buy your products or services. At the same time the image of your company will be improved and your brands are more likely to be known by customers. 2. Product promotion: how to ensure that products are promoted effectively at international trade fairs You should send a professional team of experts to arrange the promotion at the trade fair. They must be familiar with the products you want to promote at the fair. Meanwhile they must be good at dealing with clients especially foreign clients. You should use advanced technology to display your products at the fair. Necessary equipments such as DVD, overhead projector, high-definition screen can help you demonstrate the quality, function and specification of your products. You should design your show room and stand carefully to attract more customers. Your stand should be put up at an obvious place so that every customer can get an easy access to your products. 3. How to reduce labor turnover rates In order to reduce labor turnover rates we must take the following effective measures: Set up a clear staff appraisal process to make sure that the performance of every staff can be evaluated openly and honestly and their promotion is based on their contribution to the company. Thus no one will complaint about unfair promotion which once forced some of your staff to leave their jobs.
《商务英语口语》说课要点
《商务英语口语》说课要点 1、该课在专业学生培养方案中所起的主要作用： 《商务英语口语》是一门实践性较强的课程。通过该门课程的学习，要求学生了解和掌握商务活动背景知识，能流利与外商谈论日常及一般商务话题。该课程属商务英语专业必修课，其主要前期课程包括进出口业务和商务英语函电。学生在修该门课之前需具备一定的进出口业务知识和商务英语基本技能。该课程的平行及后续课程包括商务英语写作和商务英语翻译等。实践证明，本课程在培养学生的英语口头表达能力和商务英语谈判应用能力方面具有相当重要的地位。 2、该课程在教学内容方面所进行的取舍、整合等课程改革情况： ①教学内容改革 在原有的发盘、报盘、还盘、商谈包装、运输、支付手段、保险条款、签署合同、商务代理为主要内容的基础上，增加处理投诉、索赔，国际投资、国际招标与投标、国际经济技术合作等内容。即由原来外贸口语基本内容扩充到商务英语会话及谈判。 ②课程主要教学方法和手段改革 商务英语口语是一门实践性很强的课程。以前的教学方法通常是教师讲解带读,学生朗读背诵，反复句型操练。这样的教学模式存在不少的问题,如课堂气氛不够活跃,容易形成教师“一言堂”的状况；学生实践能力和灵活运用能力较差等。同时，由于课堂教学形式的限制，教师无法正确安排实践环节，这也是影响教学效果的主要因素之一。针对种种现状，我们可加入丰富的案例教学，情境教学，培养学生的发散性思维，多维创造性，变“教师为主体”的教学模式为“学生为主体”的教学模式。教师通过让学生做值日报告、编写情景对话等演示，多让学生走上讲台，学生在自编自演的过程中充分发挥其学习自主性,能力也相应得到提高。
教学方法的多样性必须依托丰富的教学手段。教学手段的多样化可以提高学生对学习商务英语口语的热情,加强对商务活动场景的感性认识。在实际教学过程中可以充分利用多媒体、网络等现代教学手段,激发学生的学习兴趣。在这样的环境里,教师可以利用各种音像资料教学软件丰富教学内容,活跃课堂气氛。对部分口语素材,如报价单，包装规格、支付方式等通过多媒体手段演示,并模拟双边谈判、成交等程序,加深印象。此外,教师可以指导学生学会利用网络上的丰富资源,培养他们的自主学习能力,促进课堂知识的消化。如有条件可以组织专业教师自行开发外贸英语口语教学软件或课件,放到校园网上,要求学生课后上网浏览。如图1-1所示。 图1-1 商务英语口语教学的多种教学手段 ③实践教学内容和环节的确定 实训1 机场迎客 实训内容：机场迎接国际贸易伙伴或准伙伴 实训目的：让学生了解并体验各国迎候、见面、打招呼的不同方式、喜好及忌讳，了解机场接客的基本程序及礼仪。 实训场地：黄花机场 实训步骤：1、确认对方，自我介绍 2、问候客人，稍作闲聊 3、安置行李，驱车送客
商务英语口语与实训2019尔雅答案
Ticket Reservation 1 【单选题】 What class of ticket would you like，______ class or business class 那你需要定什么舱位的机票（经济舱还是商务舱）A A、 economy B、 economic C、
economical D、 economics 2 【多选题】 以下术语中英翻译中正确的是ACD A、 One-way ticket 单程机票 B、 Single ticket 单人机票
Round-trip ticket 返程机票 D、 Return ticket 回程机票 3 【多选题】 Whatinformationshouldweoffer whenwereserveanairticketABC A、 Personal name B、 Leavingdate
Destination D、 Seatnumber 4 【多选题】 LeeisgoingtoreserveanairtickettoParis.Butheisnotsureaboutthereturndate.S owhatkind of ticket would you suggest him to book BC A、 Returnticket B、 One-wayticket
C、 Openticket D、 Round-tripticket 5 【多选题】 “请问您想什么时候出发呢”以下英文表达正确的是ABCD A、 When would you like to leave B、 When will you depart
BEC高级口语备考重点
2009年BEC商务英语考试口语备考重点 众所周知，口语是BEC四个单元中挑战性较大的一部分，并且口语考试的难度随着等级的提高而加大。BEC口语考试分为三部分。第一部分是考生与考官的交流，着重于个人情况，学习工作，兴趣爱好。这一部分必须充分准备，但难度不会超过普通的工作面试，且一般不会涉及商务知识。主要的难点在于第二、第三部分。第二部分让考生就某一商务主题发表一分钟的演讲，而第三部分中，两位考生就某个商务主题进行讨论。这两个部分要求较高，而准备时间仅为一分钟。针对这种情况，必须从下列方面准备。BEC作为商务英语考试，要求具备一定的商务背景知识，不要求很精深，但一定要有个大致的了解。因为广大BEC考生普遍英语基础较好(指语法，语音，基本词汇的运用)，但对商务词汇与概念深感隔行如隔山，第一重点就是商务词汇的扩展。当然词汇的问题决不是简单的死背词汇表，这种方法不会导致对词汇的深刻理解，灵活运用必然也大打折扣。比较好的方法是在读解分析范文时，注意商务词汇在文中的运用，把好的词汇结合句子一道背诵，然后在自己练习时有意地使用，才能学以致用。总之，词汇量的多少决定着英语水平高低。这就像一两滴水对环境没有什么影响，但当千千万万滴水形成湖、汇成海后就足以影响气候一样。 第二重点是针对BEC口语出题范围。将其细分为多个出题领域：职业发展，人事，营销，商务交流，信息管理，物流，金融，公司发展，项目管理，质量控制，竞争，健康安全，战略策划，生产管理，国际商务，交通，商业文化与伦理等，各个击破。对于每个领域内的经典题型，必须对大量范文作详细分析，总结最常用的话题与理由，体会不同场合变换说法的重要性，克服考生中普遍的理解考题却无话可说的尴尬。 第三，要注重积累商务案例。对于任一题目，光说一大堆理由，是很难得高分的，即使理由本身非常正确。关键在于必须有活生生的例子说明问题。这一点上，临时抱佛脚是没有用的，务必要*平时注意收集并在会话中运用恰当的例子。 第四点是要透过经典题型例解的现象看本质。学会运用会话模式，如开题—质询—观点—扩展型对话，并掌握有效的相关口语技巧，如Echo, Objection, Proposition, Development, Hypothesis, Definition, Interrogation, Repetition等。这样，对于会话的总体框架与结构在心中有了一个蓝图以后，才能把注意力放在内容上。
商务英语交际常用口语集合
课题一·商务英语交谈常见的几种情况 1. Greeting message 祝福 Hope you have a good trip back. 祝旅途愉快。 How are you? 你好吗? How is the project going on? 项目进行顺利吗? 2. Initiate a meeting 发起会议 I suggest we have a call tonight at 9:30pm (China Time) with you and Brown. Please let me know if the time is okay for you and Ben. 我建议我们今晚九点半和Brown小聚一下,你和Ben有没有空? I would like to hold a meeting in the afternoon about our development planning for the project A. 今天下午我建议我们就A项目的发展计划开会讨论一下。 We'd like to have the meeting on Thu Oct 30. same time. 十月三十号(周三),老时间,开会。 I want to talk to you over the phone regarding issues about report development and the XXX project. 我想跟你电话讨论下报告进展和XXX项目的情况。 3. Seeking for more information/feedbacks/suggestions 咨询信息/反馈/建议 Shall you have any problem accessing the folders, please let me knows. 如果存取文件有任何问题请和我联系。 Thank you and look forward to having your opinion on the estimation and schedule. 谢谢你,希望能听到更多你对评估和日程计划的建议。 Look forward to your feedbacks and suggestions soon. 期待您的反馈建议! What is your opinion on the schedule and next steps we proposed? 你对计划方面有什么想法?下一步我们应该怎么做? What do you think about this? 这个你怎么想? Feel free to give your comments. 请随意提出您的建议。 Any question, please don't hesitate to let me know. 有任何问题,欢迎和我们联系。 Any question, please let me know. 有任何问题,欢迎和我们联系。 Please contact me if you have any questions. 有任何问题,欢迎和我们联系。Please let me know if you have any question on this. 有任何问题,欢迎和我联系。 Your comments and suggestions are welcome! 欢迎您的评论和建议! Please let me know what you think? 欢迎您的评论和建议! Do you have any idea about this? 对于这个您有什么建议吗? It would be nice if you could provide a bit more information on the user's behavior. 您若是能够就用户行为方面提供更多的信息就太感激了! At your convenience, I would really appreciate you looking into this matter/issue. 如果可以,我希望你能负责这件事情。
BEC中级口语考试：基础篇
BEC中级口语考试：基础篇 1.1第一部分考试形式 (Test format of Part 1) 在第一部分考试中，考官就考生的个人情况或工作、学习情况向其提问，考生作答。然后考官再提问，考生再作答。考官一般会对每个考生进行两轮提问，每一轮三至四个问题，随后转向另一名考生，在两名考生间交替进行，直到规定时满为止，一般大约3 分钟。 这部分考试的特点是：话题涵盖的范围一般比较简单、浅显，不会超出日常会话的范畴，而且大部分话题都比较类似，是由主考官从剑桥大学考试委员会印发的Question List上随机挑选的。考前的充分准备足以保证考生应付大多数问题。而且在第一部分考核过程中，考官提问的问句大部分都是简单句，一般不超过15个单词，清晰易懂。 1.2应试建议 (Tips on how to cope with Part 1) (1)Greet upon entering the exam room. 进入考场后，考生应当充满自信，自然大方地向考官问候致意。话不需多，但自然、新切的问候语，可以给考官留下良好的第一印象。常用的问候语包括： Good morning, sir / miss / madam. Good afternoon, sir / miss / madam. Nice to meet you. （注：有两位男老师在场，可以称呼gentlemen. 有两位女老师在场，可以称呼misses. 有一位男老师和一位女老师在场，可以干脆免去后面的敬呼语，或直接采纳上面第三种问候方式，以免去敬呼语太长、太繁琐的尴尬。Madam 一般用于明显很年长的女教师，否则改用miss，因为女性对年龄认可度比较敏感。） (2)Relax yourself, yet do avoid over relaxing yourself. 大部分考生都有过这样的经历：平时跟同伴一起练口语的时候说得挺流畅的，但一到课堂上回答老师问题时，或是一进入口语考试房间时，所有头脑中的思路都不翼而飞，头脑一片空白。因此，在很多情况下，口语考试表现不好并不是口语水平问题，而是过分紧张导致的发挥失常。因此，平时试着让自己多练练紧张时放松的能力，对于克服进入考场后突然情绪紧张导致的发挥失常很有帮助。 (3)Familiarize yourself with the pronunciation and intonation of the interlocutor and the other candidate. 由于考生来自不同的地域，很多方音重的考生在说英语的时候也同样如此，这在很大程度上会影响其他同一考场的考生的理解和反应。考官尽管发音准确，但因为不熟悉他（她）的语音语调，也有可能造成误解。因此，进入考场后，要尽快熟悉他们的语音语调及语速，以免由于误听导致反应错误。 (4)Be precise in understanding the questions. 考官的提问也好，同伴的问题也好，没听清的情况下切不可盲目作答，一定要问清楚问题是什么。考生要清楚的一点是，BEC口语考试是“口语”考试，而非听力考试，也许没听清对方的问题会影响你的分数，而在没听清问题的情况下盲目作答而导致答非所问，更会真正丢分。在以往的考试中，有些考生由于事先针对第一部分做了充分的准备，因此在考官提问的时候没有全神贯注，而是凭着准备过的问题想当然，背诵事先准备好的答案。这种错误是极不应该的，不仅会给考官留下作弊（cheating ）的不良印象，还会由于听力水平不佳而被扣分。要求对方重述问题的常用句型包括： Pardon, please? I beg your pardon? Sorry, could you please say that again? I’m sorry, but I didn’t quite catch you. Would you please repeat what you’ve
商务英语BEC高级口语训练材料
商务英语BEC高级口语训练材料商务英语BEC高级口语训练材料 1.Hisparentsweresimplepeople. 他父母很朴实。 商务用语：simplearbitrage单一仲裁 simplecommodityeconomy单纯商品经济 simplecontract简单合同 2.Hewassincereinhiswishtohelpus. 他真心实意地想帮助我们。 重点词语：sincereadj.真诚的 商务用语：Itismysincerebeliefthat...我确信… 3.Theysatonappropriationplansuntiltheywerecertainwhichw aywindswereblowing. 他们把拨款计划搁置起来，直到他们确定了事情的趋势为止。 重点词语：sitvi.重压;压制;拖延vt.提供座位 商务用语：atheaterthatsits1,000people能容纳一千人的剧场 satontheevidence扣压证据 4.Thehousehasafinesituation. 这所房子的地点很好。 重点词语：situationn.情形，(建筑物等的)位置
商务用语：bein/outofasituation有/失去职业cope/dowiththesituation应付当前的情况savethesituation挽回局势 5.Hehasgreatskillindrawing. 他画画很有技巧。 重点词语：skilln.技能，技巧，技术;熟练工人商务用语：diplomaticskill外交手腕skillanalysistraining技能分析训练skilledemployee熟练工人 exertone'sutmostskill运用最大技巧
官方详解BEC高级口试考试流程
官方详解BEC高级口试考试流程 官方详解BEC高级口试part1考试流程 作者：嘟嘟老师 沪江小编：BEC口试，是不少BEC考生的心头大患。对考试流程的陌生，又增加了对口试的恐惧。万一听不懂考官的提问怎么办？万一问题不会回答怎么办？小编根据剑桥官方提供的BEC口试现场视频，为你详解BEC口试中需要注意的地方，以及暗藏的窍门。 BEC考试总体流程是：阅读、写作、听力、口语。 口语被安排在最后一门考。一般情况下，BEC口语考试会安排在考试当天下午；也有个别考点，由于考生人数众多，会将部分考生安排在考试第二天上午进行口语考试。 BEC高级的口语考试时间为16分钟左右。从考试时间就可以看出，BEC高级口语的难度还是相当高的。原则上是两人一组进行考试。如果考生人数出现奇数时，最后一组为三人一组进行考试，考试时间延长至22分钟。 BEC口试第一部分为自我介绍部分。在这一部分中，考官会分别向考生提问，问题关于考生的工作、学习和生活。然后，考官会就商务话题，向考生提问1-2个问题。 Part1视频详解： 考官自我介绍：两位考官，一位负责提问，一位负责评分。评分的考官（assessor）按
以下四个标准给分：语法和词汇、谈话组织、发音、互动式交流。提问的考官（interlocutor）对整个测试给个总分。 考官向考生收回评分表: May I have your mark sheets please? 口语考试正式开始—— 考官提问考生姓名，家乡：What's your name? Where are you from?工作还是学生？Do you work or are you a student? 学生：What do you like most about your studies? Why you choose the study? 工作：What do you like most about your work? What's your ambition? 小编注：这一部分主要是寒暄，目的就是为了让考生放松下来，不要太紧张。同时，考官在这一部分的时候，已经可以大致了解到考生的语音面貌如何了。当然，考生也要好好利用这一部分的考试来熟悉考官的语音、语速（在中国绝大部分的考点，考官都是中国人，不过发音都是很标准的，这一点大家不用担心）；也要更加适应自己的partner的语音语速，并且培养和partner的默契。 考官关于商务方面的提问： 考官问考生A：Could you tell me how important you think imports and exports are to Germany? 考官问考生B：Could you tell me what effect you think advertising has on people? 小编注：不知道大家有没有注意到女生回答问题的时候其实突然卡住说不出话了，这位女生在应急方面做得相当好，马上随机应变继续说了下去。所以同学们平时就要准备好应急用的话，比如说“in other words / or we can say / it is like /...”
商务英语口语900句(中英对照)
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商务英语口语课程教学大纲
“商务英语口语”课程教学大纲 教研室主任：王海霞执笔人：王义 一、课程基本信息 开课单位：外国语学院英语系 课程名称：商务英语口语1 课程编号： 英文名称：Spoken Business English 1 课程类型：专业基础课 总学时：36 理论学时：实验学时： 学分：2 开设专业：英语（商务） 先修课程：英语口语1、2 二、课程任务目标 （一）课程任务 本课程是英语（商务方向）的必修课程之一。该课程将基本英语口语训练与国际商务知识、沟通交流相结合，通过开展大量的商务情景模拟交往训练培养商务英语口语表达能力，这是一门实践性很强的综合应用性课程。本课程以技能训练为主，突出交际实用性，训练学生参与对外贸易过程中各个环节的磋商能力，掌握商务英语听、说基本技能，能用英语进行一般对外经贸商务活动与贸易洽谈活动，外事接待活动等，成为具有优秀的商务英语应用型人才。 （二）课程目标 在学完本课程之后，学生能够： 1、掌握商务英语听说及口头表达的基本技能； 2、培养英语思维习惯，从而培养在具体的工作、生活情景下正确运用语言的技能； 3、能够掌握商务英语会话中的专业术语、常用词汇、惯用句型表达方式； 4、以正确清楚的语音语调发音，用英语进行一般对外业务谈判和生活接待； 5、能将课堂所学内容灵活运用到商务活动中，以胜任用英语从事国际贸易工作。
总之，学生通过学习，应能够比较自如地运用所学的有关专业知识，并将其转化为职业技能，有效地培养学生的创新思维和独立分析问题、解决问题的能力。 三、教学内容和要求 Unit 1 Connections 本单元由一些常见的商务英语词汇开篇，对如何接听电话进行了训练，同时对中西方文化差异在商务情境中的体现及影响进行了探讨。最后对商业情境下进行自我介绍进行训练。学生应掌握相应的词汇及句子表达，了解文化差异对商务活动的影响。 Unit 2 The Company 本单元介绍了如何描述不同性质的企业以及其不同的运作方式，介绍了三叶草组织。就如何召开企业会议、在会议中如何提问、反驳及讨论进行了模拟实景演练。对目前企业存在的吸烟及出差焦虑症进行了探讨，模拟了接待客户的商务情景。重点是对商务会议的模拟及口语训练。 Unit 3 Money 本单元介绍了与货币相关的常用词汇，练习了数字的读法与写法，重点及难点是把握如何用英语描述商务图表，如何在商务交际中打破僵局。 Unit 4 The Market 本单元教学内容为与市场营销相关的词汇，商业提案的接受与拒绝，广告的撰写以及如何安排客户行程。通过参与情景商务模拟，学生应掌握礼貌拒绝的方式，广告撰写的步骤和与客户就其行程进行交流的技巧。 Unit 5 Management 本单元的教学重点为：掌握开放性问题和封闭性问题，通过情景模拟了解面试的技巧和方法，掌握X理论和Y理论，体会不同文化中人们进行交流的方式差异。语音语调对对话结果的不同影响是教学难点。 Unit 6 The Customer 本单元介绍了在销售中的常用词汇，通过情景模拟练习如何进行商务谈判。学生应掌握一定的商务谈判技巧，认识到谈判中常见的问题。教学难点是在餐厅中菜名的翻译和使用以及如何点餐。 Unit 7 Production 本单元介绍了与生产相关的词汇，通过学习，学生应体会正式与非正式的语言风格，通过讨论了解形成有效工作小组的方法，掌握谈论兴趣爱好的方法。
完整word版,BEC高级口语真题答案
A.客户关系：让客户感到受到重视的重要性 B.公司发展：控制公司扩张的重要性 C.营销：如何确保公司的代理商始终保持高效率 PART 2 A. Customer relations: the importance of making customers feel valued. In my opinion, maintaining good customer relations is of vital importance to a business. If not, you may have no way to sell your products or services to customers. Then, there is no chance for you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a number of ways to make them feel valued. Firstly, you should have a friendly attitude toward them and show respect for them. From time to time, ask them for their opinions and suggestions for improvement of your products or services. Secondly, provide them with good after-sale service. When they run into some problems or difficulties, offer them with help as soon as possible. When something has gone wrong with your products they have purchased, send your technicians as soon as possible. B. Company growth: the importance to a company of controlling expansion As we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But we have to remember that expansion should be made in a controlled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the company. For instance, a department store in our city used to be very prosperous before it sought for expansion. A few years ago, it began establishing branch stores in other cities throughout the province. Within a period of two years, scores of branches had been sep up in and outside the province. At first, business was okay and everything went well. Then, some problems began to occur due to lack of funds and skilled managerial staff. A couple of years later, the department store simply went bankrupt. This is a lesson for us to learn. C. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company. As we all know, signing an agency agreement with a firm is a customary practice in marketing. In order to ensure they maintains a high level of effectiveness, I think, firstly make an attractive encouragement program, that is, to set up clear target for the agent. If the agent reaches the set target, a decent reared will be offered. If he fails to do so, he will not get the commission. Second, check and supervise the process or progress of the marketing campaign launched by your agent. If something has gone wrong, immediately correct it. If your agent runs into difficulties, you should offer a hand without any delay. In other words, let your agent know that he is trusted and he is not working alone. PART 3 A.Our company is planning to introduce a suggestion scheme so as to encourage staff members at all levels to contribute ideas and suggestions. Do you have any ideas as to the ways of setting up such a scheme so that all staff can make contributions? B. I have heard of that. I think this is quite good for the future development of our company. As for ways of setting up such a scheme, the first step come to my mind is to get a group of people together to organize a committee. The major task for them is to draw up some staff members. A. That’s sounds good. But who do you think should be chosen as the member of the committee? The head of each department, or some professional people from outside? B.Some department leaders can be included, but not every one of them. We may select a couple of senior consultants of our company to be put on the committee. And ordinary staff members should also be represented in the committee, so that voices from shop floors can heard. A. Yeah. I think each department may prepare a box for collecting ideas and the box should be put at a place where all staff can have an easy access. A special column can be created on the company’s website for idea collection since internet is almost available for all staff members. B. As for the evaluation of suggestions, of course it is the committee that will have the final say. The committee is supposed to draw up specific standards for the sake of evaluating, quantitative and financial standards, for instance. A. You are right. And specific rewards should be also be announced to all members of staff so as to encourage them to offer valuable suggestions….