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剑桥商务英语中级第二辑真题阅读精讲 TEST 2

剑桥商务英语中级第二辑真题阅读精讲 TEST 2
剑桥商务英语中级第二辑真题阅读精讲 TEST 2

TEST2

PART 1

这篇文章讲的是倾听(listening)的重要性。一个好的管理者必然是一个好的倾听者,所以要讲究倾听的艺术。

第一题,有时坚持进一步的解释是很有必要的。答案是B段的这么一句:It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong它可能意味着为了进一步的信息和说明去询问说话的人——问总比不顾情况的继续并且把事情办错的好。这里的additional information对应于further explanation.

第二题,不能在别人还在说的时候就开始关注自己的回应。答案是C段的第一句:The most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished。我们最常见的坏习惯就是在讲话者远还没结束的时候就开始思考我们将对这个话题说些什么。这里的before the other speaker has finished就是others are still speaking,focus on your response 就是start thinking of what we are going to say about the subject。

第三题,人们不愿意承认自己没有听好。答案是A段的第一句:Too often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we haven't listened carefully enough。我们经常指责别人没有好好听,假装我们自己是无可指责的,其实在我们心里知道,很多我们所犯的错误都是由于听的不够仔细。这句的意思就是说我们心里知道什么原因,但是口头上喜欢指责别人。也就是第三题题干说的不愿意承认。

第四题,从说话者的视角去考虑问题是有好处的。答案是D段的这么一句:Equally importantly you should put yourself in the other person's place, both intellectually and emotionally。同样重要的是你必须把自己置于别人的位置上,既是智力上的也是情感上的。这里的put yourself in other person’s plac e就是seeing things from the speaker’s perspective。

第五题,对说话者的敏锐观察可以提高倾听技巧。答案是D段的这么一句:It's helpful to remember that the ways people move and position themselves while they are speaking can reveal a great deal about what they are saying。记住说话人的移动方式和姿势是很有用的,这些可以揭示出很多他们所说话的信息。连说话的姿势都要记住,当然是keen observation了,helpful可以对应于support。

第六题,当别人在说话的时候去想着另外一件事是很危险的。答案是B段的这么一句:if you allow your mind to wander onto something else, even for a few minutes, you'll miss what the speaker is saying如果你让自己走神了,哪怕是仅有的几分钟,你也将错过别人所说的话。allow your mind wander onto something else也就是think about a different issue.

第七题,人们不介意听到他们自己的观点被总结。答案是C段的这么一句:In fact it is often worth explaining the main idea of what you have just been told before going on to make your own points. Nobody is offended by this事实上在作出自己观点之前往往很值得解释下刚刚所听到内容的主要观点。没有人会被这个所冒犯。explaining the main idea of what you have just been told也就是hearing their own views summarised。do not mind也就是nobody is offended by this。

PART 2

Finding the right people,寻找合适的人。是说的小公司在起步发展阶段找到合适人才的难度和重要性。第一段总论小公司的经理们往往身兼数职,而其中最有难度的,还是招人。文章介绍了找到合适的人应该注意的问题,并且说招人这种事不可能过度寄希望于招聘机构。

第八题,这一题的前面说招人相当的困难,后面一个as Dan Baker explains,说曾经找过招聘机构,结果人家要提前收钱并且也没有提供合适的人,最后还是得靠自己。从这里的as …explains和后面的解释可以看出,第八空的内容应该是和招聘机构有关,招聘机构并不能满足公司的需要。选项C正好满足这一特点:招聘看起来像是个很明显的适合交外办理的任务,但是这个公司同招聘机构打交道的经历不那么的鼓舞人。was not encouraging 是关键点。

第九题,这一段都是讲招人的决策不够科学。基于简历或者是简短的面试,很少有明确的准则。第九空的后面是This kind of approach to recruitment often has unhappy consequences。可见第九空的内容还是和招聘的方法有关,并且是负面的。B选项符合这一条件:通常(more often than not是often的意思,插入语),做决定的人将候选人身上的不同素质按优先顺序给排好,或者依赖于猜测。

第十题,这一题的后面说this means the small company managers themselves have to devote more time and energy to recruitment。这意味着小公司自己要多花时间和精力在招人上。这里的this means的this是个暗示,可以看出第十题这里应该填入的是一些不太有利的因素,使得公司只有自己去招人。E选项符合这一要求:他们通常处于一些特殊市场上,面临的问题是招聘机构并不真正理解这一行业。

第十一题,这一段是讲招的人能否适应公司的环境的问题。这一空前面说的很明确:But someone who is excellent in one company may not do so well in another environment。在一个公司出色的人并不一定能在另一个环境里干的好。这一空的后面一句也是补充说明这一观点的。可见第十一空的内容仍然是这个,没有转折。A选项填入正好,是举例说明11空前面的观点:比方说,一个大公司的财务总监在小公司往往会干的很糟糕,原因是他或她已经习惯有一个团队来进行每日的工作。

第十二题,最后一段是和招聘机构相关的。前面说招聘机构会上门服务并且询问很多的问题。这一空的后面说的是招聘机构如何帮助招人。选项D可以填入,D的They need paying for that的that是个暗示,指代前面的上门服务。D选项的后半部分说要让招聘公司为你而不是为候选人服务,可以和这一段的后半部分对应上。

PART 3

《Department store magic》,字面上是百货公司的魔力。讲的是英国的一个百货公司如何摆脱困境。第一段是点明公司所遭遇的困境,接着第二段讲一个女CEO上台开始转变局面,第三段和第四段具体讲这位女CEO的应对措施,最后一段总结:革命尚未成功,同志仍需努力。

13题,问在90年代中期这个百货公司的情况是什么样的。答案是第一段的最后一句:its customers were buying fewer and fewer of its own-brand products, the major part of its business, and showing a preference for more fashionable brands.这

个题目的答案有相当的迷惑性。整个句子都是在讲客户购买的越来越少,偏好更多的时尚品牌。所以很容易误选A,但实际上这里并没有说亏损。关键是这个地方:its own-brand products, the major part of its business。自由品牌仍然是公司业务的主要部分。所以应该选D:主要销售Smithson名下的产品。Under the Smithson’s name也就是its own brand products。

14题,问Smithson的利润从三年前开始增长,原因是什么。答案是第二段的这么一句:she took the bold decision to invite one of Europe's most exciting interior designers to develop the fashion area她做出了一个大胆的决定,邀请了欧洲最刺激的室内设计师来开发时尚领域。后面紧接着就说This very quickly led to rising sales,所以答案选C:Rowena Baker的设计师选择。

15题,问当Rowena Baker加入时公司面临的一个问题是什么。这题的关键是要理解一个句子中一个词的含义:It provided a traditional service targeted at middle-aged, middle-income customers, who'd been shopping there for years, and the customer base was gradually contracting.。它提供的传统服务目标人群是中年中等收入者,这些人已经在那购物多年。并且客户基数逐渐减少。Contracting:缩小,收缩的意思。所以答案选A。

16题,问很多员工反对Baker计划的原因是什么。答案是这么一句:many employees resisted her improvements because they just wouldn't be persuaded that there was anything wrong with the way they'd always done things。不愿意被说服他们以前做事情的方式有什么问题。意思也就是不愿意改变他们工作的方式。选A。

17题,问Baker改变员工政策的原因是什么。答案在第四段,Baker的原话:How can you sell jeans if you're wearing a black suit? Smithson's has a new identity, and this needs to be made clear to the customers。你怎么能穿着黑西服卖牛仔?Smithson 有一个新的身份,这些必须对客户很明确。也就是C选项说的“客户必须能辨别出服务他们的员工”,A不对,没有提到改善公司形象,B和C在原文没有提到。

18题,问John认为Smithson面临的问题是什么。答案是最后一段的最后一句:The fact is that unless she opens several more stores pretty soon, Smithson's profits will start to fall because turnover at the existing store will inevitably start to decline.

事实上除非她尽快的开更多的店,Smithson的利润将会减少因为现有商店的营业额将不可避免的开始下降。也就是B所说的除非扩张,公司的利润才会继续增长。

PART 4

Managing upwards,打理同上司的关系。

19题,report to,对什么。。。负责,隶属;从属。用在这里句子意思正好:处于上升阶段的个人需要同他们所从属的人处理好关系。A、B的词后面都接of,account to 是解释的意思,用在这里意思不对。

20题,联系此空上下文,应该是说处理与下属的关系。deal with后接somebody是表示处理和某人的关系。A、B意思不对,C是及物动词,后面不需要with。

21题,promote促进,推动。promote the idea,推动某个想法。

22题,根据意思选词。处理与上司的关系不需要比上司更聪明。其他几个词用在此处的话都有些怪异,很容易排除。

23题,respect,指方面。与aspect同义。常见的用法。

24题,这个空要联系上下文,并且参考后面的guide。“he or she may have taught you almost everything you know”,也就是说TA会对你的工作进行很多指导,因为有taught,所以不是supporter或者helper,选leader又感觉拉远了距离,因此选adviser。

25题,一个让人头疼的商业英语固定词组。line of business,有业务和经营产品的意思。提供几个例句就很好理解含义了:

We specialize in this line of business我们专门经营此项服务;

Does this item come under your line of business? 我想知道这种产品属您经营的范围吗?

You meet some very interesting people in my line of business干我们这行,你会遇到很多有趣的人。

26题,根据前后文意思,选factors,因素。

27题,put off一般表示延迟,但它还有一个不太出名的意思是阻碍。see off,送行;keep off,远离;take off,起飞。

28题,根据意思选refer to,提及,描述。

29题,react to,固定搭配,对什么作出反应。用在这里意思也吻合。

30题,the most successful way to (30) your working life,意思上应该填入表示经营、管理等的意思,run有这个意思。C和D用法不对,forward something是指转发邮件。

31题,appreciation,,表示感激之情。

32题,on one’s behalf,站在某人的立场上,为某人的利益。此处的意思是对他为你所做出的努力表示感激。

33题,role,职能,角色。为经理腾出空来扮演其他的角色。position是位置,位置一直是经理,没别的;act是行为,法案。

PART 5

这篇文章讲的是一个女生获得个人助理奖后的情况。表达了一下激动了心情并且展望了未来。

34题,find后面直接可以接复合结构,例如find the story very interesting。如果是find that的话,that后面要接从句。所以这里that多余。

35题,正确的

36题,从意思上理解,说的是由于激动差点都站不起来,I could hardly stand up。Only 多余。

37题,extremely是副词,直接用来修饰good,so在这里多余。

38题,正确的

39题,tests, interviews and exercises并不是特指,不需要用the。

40题,help sb.to do sth.固定词组,how多余

41题,正确的

42题,try out是试验,考验的意思,后面一般接for,这里应该直接用tries to be表示尝试。

43题,正确的

44题,as soon as,一…..就,后面从句通常用一般现在时表示将来时,所以will多余。

45题,be going to后面直接接动词,表示将来的动作,如果有be的话后面接形容词。relax是动词,所以be多余

BEC中级真题3答案和听力原文

真题3阅读和写作答案 VANTAGE3 KEY TO READING & WRITING TEST 1 Reading Part 1 1 B 2 D 3 C 4 A 5 B 6 C 7 A Part 2 8 B 9 A 10F 11 D 12 E Part 3 13 A 14 B 15 C 16 B 17 A 18 D Part 4 19 A 20 C 21 D 22 D 23 A 24 C 25 B 26 D 27 C 28 D 29 C 30 A 31 B 32 D 33 C Part 5 34 WITH 35 CORRECT 36 TO 37 CORRECT 38 SO 39 THESE 40 ABOUT 41 ALTHOUGH 42 HA VING 43 CORRECT 44 TOO 45 THAT Writing Part 1 From: Petar Koev T o: All Staff Date: 27 March 2004 Subject: Computer System I want to inform you that the computer system will be closed next Wednesday at 12 o'clock. The system will be down for at least two hours, please make sure that you have saved all your work. The whole system will ran on a new server which is faster. Thank vou. Band 5

bec中级第三辑真题详解test2

T est2 Part one: 《Successful Time Management》,成功的时间管理。文章针对怎么利用时间、提高工作效率提出了一些建议。 第一题,为了完成好一个任务,没有必要处理每一个细节。答案是C段的最后一句话,而且这句话同时是第一题和第四题的答案所在:Unless you have spare time, do not spend extra hours on an activity in an effort to cover absolutely everything.除非你有空闲的时间,否则不要在一件事情上花费额外的时间去努力涉及到所有事情。cover absolutely everything可以对应于deal with every detail。 第二题,如果你有很多要做的,也许需要拒绝以后的工作。答案是B段的最后一句,有点绕:This may require you to be firm and avoid agreeing to more than is realistic.这需要你变得坚定,避免答应超出现实的工作。more than is realistic,也就是眼前无法完成的工作,即work in the future。 第三题,任何计划行为都需要建立在一个有规律的基础上。答案在A段。A段整个就是讲的计划的重要性,有计划,才能合理安排时间。中间说有人喜欢在每天开始的时候计划,有人喜欢在结束前。答案是这么一句:you may need to experiment to find what suits you best-find some way of fitting the activity into your schedule.你必须去试验寻找到最适合你的——寻找将这个活动融入到你的时间表的某种方法。要让计划融入进你的时间表,也就是说计划要成为你的日程的固定部分,即题目说的take place on a regular basis。 第四题,在第一题已经说了,C段的最后一句,extra hours可以对应于additional time。 第五题,可能有些例行的任务不需要被执行。答案是D段的第一句:If your review of a period of time shows that you are spending time on things that are not really necessary or important, then think hard about whether you can afford this time如果回顾某段时间发现你在一些并不是真正必要或者重要的事情上花费了时间,那么你需要仔细考虑这次你是否花的起。言下之意,有些things that are not really necessary or important(some routine tasks)可以不必花时间做(do not need to be carried out)。 第六题,如果你觉得自己工作负担过重,那么查明原因很重要。答案是B段的这么一句: This is not a crime, but you must examine the reasons for such a situation and then plan a course of action。examine the reasons可以对应于identify the cause。 第七题,各个等级的人都会进行浪费时间的活动。答案在D段,需要提炼。D段整个讲的都是不要把时间浪费在不必要的事情上。前面说不要干一些routine task,后面说顶端的经理们也会误用他们的努力。最后一段盘点了很多人,前面的many people,后面的even top manager,和在一起就是题目说的people at all levels。不管是routine task,还是misdirecting their efforts,都是time-wasting activities。 Part two: 《Staff appraisals》,员工评估。很多公司的员工和经理都害怕评估,但是好的评估可以增进员工的忠诚度和满意感,给公司带来益处。

BEC中级真题第三辑阅读及答案解析版

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BEC中级真题第三辑TEST2kj140219154154

BEC 中级第三辑Test 2 READING 1 hour PART ON E Questions 1-7 ●Look at the s t a t emen t s below and the text about time mana g emen t on the opposite page. ●Which section (A, B, C or D) does each s t a t emen t(1-7) refer to? ●For each s t a t emen t(1-7), mark one letter (A, B, C or D) on your Answer Sheet. ●You will need to use some of these le tt er s more t han once. 1 In order to c omple t e a t a sk well, it may not be necessary to deal with every detail. 2 lf you have too much to do, you may need to turn down work in the future. 3 Any planning activity needs to t ake place on a regular ba si s. 4 You should avoid giving additional time to a particular task. 5 It is possible that some routine t a sk s do not need to be carried out. 6 lf you are overloaded with work, it is important to identify the cause. 7 People at all levels perform t ime-w a s ting act ivi tie s. Successful Time Mana g eme n t

bec中级第三辑真题详解test1

第三辑 Test1 Part one 这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题,四个专家给出了自己的建议。这套题目的答案稍微有些隐晦。 第一题,说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。答案是B段的最后一句:thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。Market research,市场调查,在很大程度上就是咨询客户的意见(consult customers),any new ideas可以对应于developing a new product,能够well received,那么对于公司来讲当然就是advisable了。选B。 第二题,说为专业市场生产产品可以增加利润。答案是D段的这么一句:the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义:niche market。看英英解释:a small area of trade within the economy, often involving specialized products。improve its margins也就是increase profits,选D。 第三题,说Flacks可能需要改变它的一个设备的功能。这里答案不是太明显,是C段的这么一句:They should also consider refocusing production by using their UK factory for high-specification products。他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。也就是说,英国工厂原来不是生产高规格产品的,即题目说的改变它的一个设备的功能。第四题,说Flacks可以利用现有的技能来进入一个新的市场。答案是A段的这么一句:They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts。他们需要进入一个更有发展前景的市场,一个需求增长并且公司可以利用现有技能和合同的市场。exploit existing skills也就是utilise its current expertise。 第五题,说Flacks可以考虑关闭现有的生产设备。这题也有些隐晦,答案是这么一句:think about outsourcing all this work abroad。关键就在于outsource这个词的意思:turn to outside suppliers or manufacturers外购。既然是要考虑outsource——turn to outside manufactures,那么也就是可以考虑关闭自己的生产设备了。选B。 第六题,说Flacks应该考虑发展同领先的连锁商已经建立起来的关系。答案在C段:build on their relationships with the big stores发展他们同大商店的关系。 第七题,说扩展产品范围对劳动力来讲不是问题。答案在A段:They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride.他们可以考虑品牌扩张——这不是一个巨大的跳跃,在销售力量的步调范围之内。言下之意,不是问题。选A。 Part two: 《Evaluating the performance of the board》,评估董事局的表现。众所周知一个公司里面是经常对员工的表现进行评估的,那么谁又来评估董事局的表现呢?这篇文章讲了对董事局表现进行评估的重要性和一些方法。 第八题,前面说对董事局的表现进行评估是很重要的。空格后面的句子中有another reason,可见这个第八空应该填入对董事局表现进行评估原因的句子。B符合这一特点,为什么要进行评估,因为“如果决策层是公司唯一逃避评估的成员的话,其他的员工会视之为不公平。”第九题,前面说小公司会发现这种评估过程更容易操作。空格后面一个however,说大公司的决策层会认为评估是对他们地位的一种挑战。可见这个空格应该填入表示小公司愿意接受评估的句子。A符合这一特点:通常这些公司的决策层会很乐意接受批评,因为这可以防止

bec中级第三辑真题详解test4

Test4 Part one 四个专家分别对一个度假公司的发展给出了自己的意见。怎么锁定目标客户,怎么定价,怎么打折,都是一门学问。题目信息稍微有些隐晦。话说这个BEC阅读的第一部分,普遍难度不是很大,可个别题目一旦含蓄起来,也是很难在文章中找到答案的影子的。 第一题,通过将同样的假日出售给不同收入层次的客户是有风险的。这题的答案够隐晦的,而且不是特别的对应。答案是B段开头的一段话。说该不该将多余的假期打折,是一个有争议的点。这样会导致一些注重预算的人被放在了SunTours’的一些更富裕的客户旁边,从而将品牌给毁了。注重预算的(budget-conscious)和更富裕的(more affluent customers)是两种不同的收入人群,也就是different income brackets,damaging the brand,毁坏了品牌,言下之意,这么做是有风险的,即runs a risk。 第二题,说值得提供打折假期来增加预定的数量。答案是A段的这么一句:Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights。减少假日的开销可以吸引最后的客户,从而避免空余的住宿和飞行带来的损失。Unfilled accommodation,没有被预定的住宿,对应于题目中的booking。 第三题,如果想要增加回头客,SunTours需要反思它的市场策略。答案在D段,需要提炼:the company should consider that brochure mailings。They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers.先说公司应该考虑邮寄宣传册,接着说他们可以鼓励暑假的游客去休另一个假期甚至可以用来给回头客发送感谢信。后面的句子整个说的就是如何boost repeat customer,前面的consider brochure mailings是具体说明如何思考市场策略(reflect on marketing methods) 第四题,说卖其他开发者忽略的地方的假期将会是一个不错的点子。答案是B段的这么一句:SunTours is planning to sell higher-margin holidays to previously 'unmarketed' destinations for which demand is greater than supply。计划出售先前没被开发的地方的更高利润的假期,在那里供不应求。Unmarketed destination也就是other promoters have ignored。在供不应求的地方做生意,但是是a good idea。 第五题,过去SunTours曾采取过一些不利的方法。答案是C段的这么一句:SunTours would then be able to change direction when things go wrong, as they inevitably do from time to time.事情做错了的时候就可以转变方向,正如它们有时不可避免的所做的一样。也就是说,过去曾做错过决定,也就是disadvantage。

BEC中级真题解析_第三辑T3P4

Who Benefits Most from Company Training? According to recent research, the better educated and the higher up the socio?economic scale you are, the more likely you are to be offered workplace training. And, incidentally, the more likely you are to then turn (19) the offer, pleading family and personal commitments or (20) of work. Less qualified staff, on the other hand, are offered fewer training opportunities, but are more eager to (21) them up. In fact, people with few or no educational qualifications are three times more likely to accept training when it is offered. In the majority of companies, more (22) are allocated to management training than to other areas. Employers (23) their better qualified staff as more important to the business, so they pay them accordingly and invest more in them in (24) of training. This is (25) by the fact that organisations are dependent on properly (26) managers making the right decisions. But this (27) may mean that companies are (28) other parts of the workforce down. The researchers found a growing demand for training among the lower-skilled.Unfortunately this demand is not being (29)by employers, even though there are strong indications that companies would benefit from doing so. They also discovered that, despite the substantial (30) between the training provided for managers and that offered to other staff, there was still widespread endorsement of training. For the purposes of the research, training was defined as any (31) of planned instruction or tuition provided by an employer with the aim of helping employees do their work better. It therefore included a wide variety of approaches. On-the-job and classroom training (32) to be used equally by employers. But learning on the job, which involved observing a certain procedure and then practising it, was easily the most popular method for all categories of employee. While many felt that learning from colleagues was best,very few (33) the internet as an effective way to train. 19 A back B over C down D off 20 A force B pressure C strain D load 21 A pick B keep C take D put 22 A means B reserves C finances D resources 23 A imagine B regard C suppose D know 24 A requirements B specifications C states D terms 25 A allowed B approved C justified D accepted 26 A understanding B intelligent C informed D knowledgeable 27 A stress B emphasis C weight D strength breaking D setting 28 A letting B cutting C 29 A reached B achieved C gained D met 30 A space B gap C hole D room 31 A frame B structure C form D order 32 A showed B appeared C demonstrated D presented 33 A rated B thought C marked D believed https://www.sodocs.net/doc/1111979986.html,/forum-90-1.html

BEC中级真题集第3辑

第3辑阅读【TEXT 1】 『part 1』 1 It would be advisable for Flacks to consult customers before developing a new product. 2 Producing goods for specialist markets might increase Flacks' profits. 3 Flacks may need to change the function of one of its facilities. 4 Flacks should utilise its current expertise to enter a different market. 5 Flacks may need to consider closing its current production facility. 6 Flacks should develop the connections it has established with leading retailers. 7 Expanding the product range would not be a problem for the workforce. Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business? A Susan Falmer Faced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply. B Mesut Guzel They have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received. C Gary Wilmot In order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development. D Michal Kaminski The demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.

“历年BEC中级真题阅读精讲”系列之四十六:第三辑T2P1 成功的时间管理

人邮第三辑真题TEST 2 READING PART 1 1 In order to complete a task well, it may not be necessary to deal with every detail. 2 If you have too much to do, you may need to turn down work in the future. 3 Any planning activity needs to take place on a regular basis. 4 You should avoid giving additional time to a particular task. 5 It is possible that some routine tasks do not need to be carried out. 6 If you are overloaded with work, it is important to identify the cause. 7 People at all levels perform time-wasting activities. Successful Time Management A The secret of avoiding work pressure is thinking ahead. Every day you need to review your progress towards objectives and decide how you can best use the time available to make further progress. You may find this is best done at the start of your working day but some people prefer to have a planning session just before they finish. Whichever you select - and you may need to experiment to find what suits you best-find some way of fitting the activity into your schedule. Never say, 'I don't have time to plan today'. B Managers at all levels occasionally find they have taken on more than they can cope with. This is not a crime, but you must examine the reasons for such a situation and then plan a course of action. Until the problem is resolved, most of your time and energy will go into worrying about the situation and you will feel unmotivated. Think too about how to prevent it happening again. This may require you to be firm and avoid agreeing to more than is realistic. C If a review of your working practices shows that you are too much of a perfectionist, do something about this. Modern definitions of quality refer to Witness for purpose'. If you bear this in mind, you may find it easier to persuade yourself to settle for an acceptable level of quality rather than perfection. When thinking about objectives and planning how to achieve them, consider how

“历年BEC中级真题阅读精讲”系列之五十七:第三辑T4P2 人力资源管理

人邮第三辑真题TEST 4 READING PART 2 Human resource management It is nearly a century since the car manufacturer Henry Ford said, 'You can destroy my factories and offices, but give me my people and I will build the business right back up again.'(0) .....G..... But a few business theorists are beginning to argue that managing people well can add more to the bottom line than anything else. Mike Manzotti, a leading American author in this area, has strong views about the growing importance of human resources in today's business world. (8) .............. A company with high staff commitment, for example, has an asset that its rivals find hard to copy. Research in Britain would appear to support this notion. A recent business school survey into the performance of eight multinationals found that people management could be the most decisive factor in a company's performance. Another study indicated the same thing in medium-sized manufacturing firms. (9) .............. After all, how can an organisation evaluate the commitment of its staff? For this reason, the researcher George Hessenberg argues that a scientific approach is needed. He feels that when HR professionals suggest changing an organisation's compensation structure or being more selective in recruiting, they are asking for things that require resources. (10)............ Some new approaches are emerging that attempt to do just that, including the scheme devised by consultants Couze Jordan. The scheme, which covers communication, recruitment, and use of resources, predicts that significant improvements in these areas achieve an increase in shareholder value of up to 30 per cent. Another programme, launched by James Lester, an independent human resources expert, approaches the problem from a perspective that is designed to appeal to a wide range of managers. (11)..............Both, he argues, involve appropriate decisions being made about the allocation of resources within a particular budget. Lester's expertise enables him to carry out an organisational audit for his clients to identify which areas of HR are in most need of improvement. This is because there is no point in businesses spending large amounts without knowing if the investment is worthwhile. (12) ............. Lester's advice, however, is for companies to think twice before hiring people, since it is vital they assess whether they are getting value for money. A But the findings are inconclusive because of the difficulty of collecting reliable evidence. B He argues that the role of a skilled, motivated and flexible workforce has become more significant as traditional sources of competitive advantage diminish.

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