ADFLOW_WP_Corporate Communications_To Launch
It is no secret that effective and responsive Corporate Communication is a key factor in defining a vision and establishing a corporate message. Messaging that is on-target, accurate and consistent contributes to a company’s positive reputation and helps define its position in the market place. ADFLOW Network’s patented Digital Signage System?
facilitates the distribution of information that supports the values and mission of corporations such as government agencies, colleges and universities and member organizations in a way that is both easy to use and easy to understand.
The goal of the Alberta Motor Association’s digital signage project was to promote centre and region specific events as well as services offered by each department. At the same time the content was designed to engage the members with informative and imaginative messaging and improving the in-centre (retail) experience by decreasing perceived queue times. The placement of 42" and 52" integrated high definition LCD displays within the retail merchandising area, combined with the patented ADFLOW Networks Digital Media Management system, achieved this goal. The Retail Digital Signage program extends throughout the travel, registry and insurance areas as well as the main reception area delivering department-specific content to the entire centre.
Kendall Barber, the Marketing Account Manager for AMA and lead on the project had the following comments on the initial installation:
“This note is to express my utmost
satisfaction to-date with the ADFLOW team. Admittedly, I was extremely
nervous about the tight timelines of
the pilot. Now, I am thrilled to have
all nine pilot displays mounted and
displaying content. The displays have
received tremendous feedback from all
levels of the organization, from Vice
Presidents to Regional Managers to
frontline employees.
Most outstanding has been the com-
munication by ADFLOW. The entire
team has been responsive, and action-
oriented with excellent follow through.
It has been such a pleasure to work
with your team.
”
AMA currently has plans to implement
the ADFLOW Digital Signage at all
their centres throughout the province of Alberta.
About the sponsor: ADFLOW Networks
is the leading provider of digital media management technology that delivers dynamic content to digital displays and interactive kiosks using a patented and
The AMA showcases its community involvement and advocacy, improving brand value.
powerful web-based platform. ADFLOW Networks solution is secure, cost effective, highly scalable and fast and easy to deploy. Brand leaders like Virgin Mobile, TELUS, OfficeMax, Rogers Communica-tions and many others have selected ADFLOW’s Dynamic Messaging System? to manage their digital media supply chains, drive sales and productivity, reduce costs and enhance the customer experience where it matters most: at the point-of-purchase.
The City of Kingston and the Ministry of Transport Ontario operate in several build-ings and sites geographically far removed from each other. Both Corporations
required a system to deliver department specific information to individual locations while still maintaining central control.
ADFLOW Networks DMS? is designed to streamline the delivery process and provide ease of use to a multitude of users. When deployed it is able to ensure that residents and stakeholders are provided with information in a convenient, consis-tent, reliable and cost-effective manner. Each Department is afforded access to the screens required to manage the content relevant to the services offered at their location and allows the administrator complete access to the system insuring compliance and full oversight.
The information required includes but is not limited to:
?Daily messaging from internal units
at specific locations.
?Public messages disseminated via
the corporate communications
department like municipal events,
special events and notices.
?Safety and weather alerts.
?Emergency messaging.
With a variety of functionalities required,
it was important that the content be easily rendered and changed within the applica-
tion. With the use of zoned screens and templates, staffs at all facilities were able
to control their environment and still
broadcast the core content mandated by
the Corporation.
Likewise the DeGroote School of Business, McMaster University, recognized as a
pioneer in the creation of the MBA Co-op model, and renowned for its practical appli-
cation and innovative practices, recognized
the need to have an effective means by
which to communicate to their growing
student population.
In keeping with their philosophy of inno-
vation, the DeGroote School of Business
saw an opportunity to enhance their
method of engaging and informing their
students and turned to the digital signage
experts at ADFLOW Networks for the solution. Traditionally, a pixel board with
posted materials was the primary source
The DeGroote School of Business at McMaster University used digital signage to communicate to both students and faculty.
of consolidated information between the school and students. In its place ADFLOW Networks DMS? delivers timely, topical and engaging messages to their students, highlighting what is transpiring in their programs and throughout the University Campus. The state-of-the-art network also complements the DeGroote School’s continuous innovation through excellent research, teaching and professional service contributing to its reputation as Canada’s premiere Co-op Business School.
“The DeGroote School of Business at McMaster University chose ADFLOW as a key component of its internal communica-tions strategy. The highly-visible ADFLOW system has allowed DeGroote to target mes- sages to undergraduates, graduate students and other members of the Institution,” says Mike Sowerby of McMaster University. “ADFLOW’s ease-of-use ensures that DeGroote can maintain timely information and add new messages simply and quickly. Overall, The DeGroote School of Business feels that ADFLOW’s system is an excellent addition to our internal communication strategy.” McMaster will be expanding its network upon completion of their new facility in late 2010.
The aforementioned business models sup-port the case for innovativeness, accuracy and manageability that the core elements of ADFLOW Networks patented DMS? provide.
In the competitive business climate that exists today successful businesses actively work to create and communicate a positive image to their customers, stakeholders and employees. Complementing these efforts with ADFLOW’s cost-effective, efficient and scalable solution just makes sense!