== 本文为word格式，下载后可方便编辑和修改！ ==
Year-end is a good time to review your programs to get them ready for the next year. Typically, this time of year things slow down due to the holidays you might have some time to focus on the recommendations below.
It is critical that you develop a year-end recap and send it out to as many people as possible.
This will let then know your successes as well as challenges in the past year. You can use this to brag about the successes, which can lead to more support as well as budget.
In addition, by outlining the challenges you may be able to motivate others to help and or make appropriate changes within their teams
that will help you prevent
Annual Traffic & Sales Review
Reviewing your inbound traffic and conversions across the year to look for trends or new phrases is a great opportunity to identify new markets, keywords or countries that may have been overlooked in the monthly reviews.