PEST ANALYSIS OF TENCENT
THE "PEST" ANALYSIS OF TENCENT
P→ Political factors
1.Now the society of our country is steady,and people's living standards improve a lot. After our country joint the WTO,our country opened to the outside,then more and more overseas online games get into our country,so that Tencent Company has more pressure of competition .
2.Our country has little legislative protection about the virtual goods in the online games,so that many player’s interest Impaired.Due to this case, our country issued the real-name authentication to protect the consumer's interests.
E→Economic(also Environmental) factors
1.People willing spend more money on on-line game while the living standard experienced a dramatically increasing in China.
2.We are living in the era of network economy,on-line shopping platform can make high profits.Tencent patted network emerges as the times require.
3.There is no taxation policy of network shopping in China.Many individual would rather to do business on on-line shopping platform.
S→Social factors
1.The first one of these factors is lifestyle.So when a lot of people can`t meet face to face,chatting on the internet has become the best lifestyle to communicate with each other among young people,even some old people.And at that moment,Tencent give those people a chance to do this on the internet, So QQ can become popular in our life.
2.The second one of these social factors is culture background.From old days in china,"Emulation" has become a crosscut to succeed.And as China developed,Tencent Company caught this chance,copied and created so many "shanzai" products like QQ ,CrossFire and other computer games.Those had occupied most of the market of internet. So Tencent become the magnate of Chinese internet world.
T→Technological factors
1.When the third time the science and technology revolution coming, the computer and the Internet and the prevalence of greatly promoted the development of science and technology, for the development of the Tencent Company to provide the necessary foundation.
Since franklin discovered electricity,and associate professor John o SuoFu and the graduate student, the assistant cliff. berry and instead of the human brain to calculation of the invention of the computer,including the popularity of Internet for later today the scientific development of the Tencent company that provides the necessary foundation. Today，
people have a lot of scientific programming appearing in people's vision, let Tencent technology products more perfect and human nature. All that the progress of science and technology for the development of Tencent has brought great to help and inspiration.
2.Modern science and technology is a information revolution affect deeply.Modern science and technology revolution's core is information revolution.We can also say it is computer network and communication technology's revolution.In one hand,modern science and technology can combine with manufacture.Tencent can make full use with modern science and technology .In another hand,modern science and technology make Tencent's resource allocation has a great https://www.sodocs.net/doc/297486656.html,rmation and knowledge improve Tencent's development.People through those information technology can enjoy a interesting internet life.Now,more and more people know about Tencent because of information technology.Tencent is so popular to modern people.